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Of course you do men, by nature, are driven to succeed and pursue greatness with their entire being.
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We have no doubt that you bust your ass and strive for excellence. * For those few poor souls who don’t recognize it, this quote belongs to Fight Club’s Tyler Durden, a prototypical albeit hyperbolic Alpha who will be discussed later in this book.Ĭhances are, you are one of those guys. The reason is a simple but hard-to-swallow truth: most guys unknowingly live their lives in an ordinary world with no thought to leave it. Most men do not understand the levels of greatness they can achieve-not because they haven’t tried-simply because they have no conception of the limitations they are facing, limitations they are creating. But examine the ordinary man and you wouldn’t know it. While these examples loom large in history and may not seem immediately applicable to you, all men have what it takes to accomplish great things, and to be great themselves. These are great things that great men can do and have done: achievements that require strength-and the wisdom to use it judiciously. You were designed to tame wilderness and carve canals through mountains, to conquer nations and build empires, to cross oceans and walk on the moon. You were built to be strong, fearless, confident, and powerful. “The mass of men lead lives of quiet desperation.” -henry david thoreau Part 3: Engineering the Alpha Chapter 8 The Road to Alpha Status 147 Chapter 9 Phase I: Prime 161 Chapter 10 Phase II: Adapt 197 Chapter 11 Phase III: Surge 229 Chapter 12 Phase IV: Complete 247 Afterword I, Alpha 263 Acknowledgments 267 Index 269 vii Part 2: Rebirth Chapter 4 The Call to Adventure 69 Chapter 5 Discovering the Answers 85 Chapter 6 An Unreal Life 103 Chapter 7 The End of Dieting 133 Part 1: Initiation Introduction The Fall of Man 1 Chapter 1 The Fitness Industry Is Completely Fucked Up 15 Chapter 2 Choose Your Own Adventure 35 Chapter 3 The Truth About the Truth 43